Pros and Cons of Parallax Scrolling Websites

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Websites sure have changed over the years. Now, the average internet user is more picky and demanding than ever before. We are accustomed to beautiful graphics, high-resolution images and sophisticated designer approaches. Thus, in order to succeed in gaining maximum attention, website creators come up with refined visual and technical tricks aimed to attract website visitors. One of these tricks is called Parallax Scrolling.

Parallax Scrolling: Basics

Parallax Scrolling is a recently presented technique which allows the creation of extremely engaging and popping websites. It is a graphical effect that takes place when background images in perspective are moving slower than the elements located in the foreground scene giving the user a sense of depth and motion. The technique was created in 2011 with engagement of HTML5 and CSS3. This method has also been used in video gaming for quite some time.

Navigation

While ordinary websites consist of numerous pages, in a Parallax design everything can be found in one modern, beautifully organized page. Navigation in Parallax websites, apart from scrolling down the page, can also be achieved by clicking on links distributed along the site. The links will then automatically shift you through the page to the section you requested.

Benefits of Parallax Scrolling

Parallax technology is successful in the sphere of design because it makes sites look creative, modern, and cool. This effect can be implemented in numerous ways based on the designer’s personal tastes and imagination. So what are the main benefits of this technology? Continue reading →

Multiple Domain SEO – Good or Bad?

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Nowadays we see a situation when business site owners own multiple domains for the same business instead of having one sole domain for their website. This brings up a valid and good question: multiple domain SEO – good or bad?

There is no single answer as to whether it is good or bad in respect to SEO, however, professional SEO managers are quite skeptical about increasing their number of domains under one business umbrella.

Why do companies buy multiple domains for their business?

There are a couple common reasons why this is done:

  1. A company purchases combinations of the company name and different domain suffixes in bulk to protect its web traffic, brand name, SEO, and business positioning from supposed rivalry of the same-named or similarly named businesses or competition. This is done in an attempt to secure their web site’s traffic from unwanted business competition.
  2. A company aiming to reach the top of the search lists will use frequently searched word combinations as a basis for the domain name. For example, if you are selling grass seeds you may use grass.com as your primary domain, and may buy such domains as greengrass.com, growgrass.com, rocky-mountain-high-grass.com and many other combinations. What type of grass we are discussing here, we will leave to your imagination.

What is bad about it?

The idea of running several domains as mentioned above would suggest increased site traffic and better ranking results. Nevertheless, the mentioned approaches are not as efficient as it may seem for the following reasons: Continue reading →