Nowadays we see a situation when business site owners own multiple domains for the same business instead of having one sole domain for their website. This brings up a valid and good question: multiple domain SEO – good or bad?
There is no single answer as to whether it is good or bad in respect to SEO, however, professional SEO managers are quite skeptical about increasing their number of domains under one business umbrella.
Why do companies buy multiple domains for their business?
There are a couple common reasons why this is done:
- A company purchases combinations of the company name and different domain suffixes in bulk to protect its web traffic, brand name, SEO, and business positioning from supposed rivalry of the same-named or similarly named businesses or competition. This is done in an attempt to secure their web site’s traffic from unwanted business competition.
- A company aiming to reach the top of the search lists will use frequently searched word combinations as a basis for the domain name. For example, if you are selling grass seeds you may use grass.com as your primary domain, and may buy such domains as greengrass.com, growgrass.com, rocky-mountain-high-grass.com and many other combinations. What type of grass we are discussing here, we will leave to your imagination.
What is bad about it?
The idea of running several domains as mentioned above would suggest increased site traffic and better ranking results. Nevertheless, the mentioned approaches are not as efficient as it may seem for the following reasons: Continue reading
Before running an internet resource there are 3 fundamental things to know about hosting a website. It is crucial to explore what web hosting is, how to choose domain name and finally how to make a good web hosting choice.
Hosting and domains are concepts which define the “place of residence” for a website on the Internet. Hosting includes the necessary space, electricity and bandwidth for your data located on a server, while the domain is responsible for it’s online address and directing traffic to the site. Hosting and domains are usually leased options. It means that you can’t buy them once and for all. Instead, you pay for them at regular intervals. In most cases the minimal order period for a domain is one year, while hosting bills are normally paid once per month or there may be discounts involved when paying for hosting in periods longer than one month. Let us dive deeper into the topic to make it more clear-cut.
1) What is web hosting? Hosting is like renting a home. First you decide what kind of home you want and can afford, in one example – a shared or dedicated server, (your apartment or mansion, respectively). Once you’ve decided where you want to live, you “move in” to a hosting provider (let us call him the ”online landlord”). he provides you with particular “amenities” such as technical support, necessary disk space, and an environment which is compatible with your web site software. Now your site has it’s home online and you can begin painting the walls and decorating your site, er, home, any way you like. Your site’s is maintained in specially organized buildings which are called datacenters. Inside that datacenter there may be other hosting companies and there are thousands of other homes just like yours. These are called your neighbors, and Just like in real life, you want to pick a spot where you have good neighbors.
Do you want to live in the ghetto or on the beach? A good landlord will not allow bad tenants to share the same block as you. If you have a bad landlord, who allows criminals, hackers, and other bad guys to live near your new home, your home’s property value will go down (visitors do not want to come to your site) because there will be problems with your homes in your neighborhood being broken into (hacked web sites), or traffic jams in the streets (slow sites) and numerous other issues. That is why it is important to choose a quality hosting company, (like GlowHost!) not just the cheapest web host you can find.
2) What is a domain name? Continue reading