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Domain Names 101: Choosing the Right Domain Name

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You’re all set! You’ve found the best web hosting company available and you’ve chosen your hosting option. You’re just itching to go live on the internet with some great content. There’s just one problem – you still haven’t settled on the perfect domain name.

This is a common problem. Your domain name isn’t just a web address; it becomes your identity on the internet! That’s why it’s super important to choose a domain name that is not only recognizable and easy to remember, but is also indicative of your brand as a whole.

Make it Yours

Domain names have to be unique, so if you want a common phrase in yours, there’s a chance it will be taken already. Get creative. You also have to think about your content. Is it a website for your company? A personal blog? The nature of your site’s content should influence your domain name.

Come up with a name that speaks to you. Research the name to see if it is unique. You may have to tweak it a bit to find something that is available, but this name will stay with you for a long time. Changing in the future will result in a ton of lost revenue, readers, search engine rankings, and branding efforts.

Make it Easy

By far one of the biggest mistakes people make when choosing a domain name is going for something that is difficult to remember or ambiguous in nature. Numbers in a domain name are a big problem, as it can be hard to remember if the URL contains a numeral or a number spelled out.

Using alternative or funky spellings likewise can be hard to remember and often result in confusion. Using shortened forms of words (‘ur’ for ‘your’ or ‘you are’) or intentionally misspelled words is a recipe for trouble.

Spell things correctly, and keep it short. No one wants to type out a long string of letters or numbers; they want something they can remember easily and find quickly.

Make it Relevant

If your domain name isn’t your company name, make it a description of what your website is about! Keywords in domain names help people find your site and make it more likely they will click on it. Think about it, if you see a website with “fireplace-installation” in the domain name, what do you think you will find there?

The internet makes it easy for people to find exactly what they are looking for. Use your domain name to make it even easier! Misleading or off-topic domain names reduce the likelihood of garnering a lot of online traffic, so make sure yours indicates what the site is actually about.

Register

Alright, now you know how to choose the right domain name for your purposes! It should be easy to remember, easy to search for, relevant to your content, and something you won’t get sick of easily. Go register it and get your site up and running with the best web hosting you can find.

3 Ways Adding Video to Your Website Can Help Your Business

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Congratulations, you have already found the best web hosting plan for you. How do you keep your visitors on your awesome page for longer? Video content, which can be hosted quite easily on GlowHost‘s best web hosting plans, is much easier to digest than the dreaded “Wall of Text.” If you’re looking for a better way to keep visitors engaged and interested in your business, consider adding some video.

Studies suggest that visitors will stay two minutes longer on a page that has video than on a page that doesn’t. Those two minutes don’t seem like a terribly long time, but in terms of raising visibility on search engines and heightening brand recognition, they are priceless. How can incorporating video content into your website help you?

Get a Message Across More Quickly

For most people, listening is a much faster way to process information than reading. Outlining your business in a manner that is easy to take in will not only increase attention, but also retention. When reading a webpage, consumers tend to skim rather than absorb every word. For this reason, offering them a way to get the same information more quickly ensures that they will understand and remember more.

Putting brand information into a video also gives you the opportunity for more creativity. Creative thinking and outside-the-box approaches to communication make your business stand out. A good video is also quite shareable, meaning you can reach a much wider audience than before. The best web hosting plans will have great support for video, so you don’t need to worry about it not working!

Engage Customers Emotionally

After watching a video presentation, people are more apt to view a brand positively. The reason for this is that people are hardwired to react to other people. When we see others talk about a business in a good way, it becomes that much easier to like it ourselves.

Having a spokesperson praise the virtues of your business is a great idea, but so are personal testimonials. First-hand accounts from former or current customers with good things to say will go a long way toward building trust with those who see your website. It will also make it easier for them to see themselves in that position, enjoying your product or service and having it work for them.

Widen the Net

With social media as the best new way to reach new consumers, you should do everything possible to gain a foothold. We already mentioned that video is a very shareable way of getting your brand message across. Creating fun, engaging content regularly increases your chances of getting more eyes on your product on a regular basis.

When you post videos on your website, then share them on social media, you have a much greater opportunity for new customers to click on your link and visit your website. With GlowHost‘s best web hosting, it’s easy to expand your website to accommodate the new content.