Author Archives: DJ Montauk

Build My Own Website

Build My Own Website

Have you asked the yourself the question “Should I build my own website?”

DIY website design sources are everywhere these days, and often the results look decent. So why shouldn’t you do it yourself, save your company some money, and use a cookie-cutter form for your website? The simple answer is that outsourcing web design to design professionals gives you the best web design possible.

If you want an engaging, easily accessed website with the best web design, as well as cheap web hosting services, you’re better off outsourcing your web design projects to the professionals. The best web hosting company for your business is guaranteed to exceed your expectations, at a lower cost than a web site builder service, and the benefits of outsourcing are well worth it.

Originality


Interactive and unique designs are often considered the best web design. Because your business is like no other, your website should stand out from your competitors. When you use cheap or free DIY web design generators, you are using the same tools as everyone else. If you can afford to outsource your web design project, then you have already grown past the majority of businesses that have to use DIY web design products. You can afford a superior, original product that will stand out in the crowd. Since a huge amount of shopping and research is now completed online, it’s more important than ever to set yourself apart from the crowd.

Hiring a professional designer ensures your business is properly represented through its website. Rather than just uploading a few images into an existing form, outsourcing web design projects allows professionals to make a website that represents your business from the outline up. These professionals can create designs, layouts, and forms that best suit your business’s style and product. Remember, in this age of multichannel selling, it’s essential to provide the same experience for customers across the board.

Independence


When you outsource your web design service it generally means your hosting services will cost less, especially over the the long run. DIY web site services usually have much higher hosting fees than a traditional web site host like GlowHost. What’s more, when you outsource the design to a professional, you will be able to choose a web host from a huge variety of hosts compared to when you use a site builder, you are forced to use their hosting service. If their hosting service is no good, then what? Having a professionally built site and choosing a good web hosting company will almost always result in better service and price.

Designing a website can be fun and exciting, but you get the best product from a professional. Outsourcing web design work produces original work rather than cookie-cutter websites. Outsourcing gives you a website that accurately represents your business and creates a seamless experience. Letting professionals handle the work of putting together your website allows you peace of mind and the freedom to focus on your business. Why take on an extra responsibility when a professional could give you a superior product instead?

Marketing Budget for the Web

marketing budget

Imagine your small business is preparing to launch. Marketing is critical to your success. In particular, marketing for the web is critical to your success, but it’s hard to put together a marketing budget to meet all of your needs. Your first step should be to evaluate your website. It won’t matter how good or how proliferous your ads are if they lead back to a lack luster site. The core of your marketing budget should go into your website because it is often the most inexpensive and most effective form of advertising you will find anywhere. There are many ways your website can help you make money not only now, but also in the future. However, everything depends on the performance and appearance of your website.

Hosting


The best web hosting company gives you options. Many offer special plans for small business web hosting. If your business is new, then you will likely need a cheaper hosting package for the sake of your marketing budget. Keep in mind, however, that operating a business online is always cheaper than maintaining a physical storefront or office. If you need a physical location, then you may not need as much from your website, but in today’s world of multi-channel selling and mobile shopping, it’s imperative to invest in your online presence. While customers may not be able to receive personal services online, such as massages or tailoring, they should be able to set appointments, find pricing information, your phone number, your location and hours, and get a good idea of your “stock” from your website.

A website that operates as a storefront faces even greater demands. You should consider options like dedicated servers if you expect a lot of traffic or plan on selling online, because nothing kills a shopper’s inspiration faster than poor web site performance. Small business web hosting doesn’t have to be cut-rate to be affordable, and your website is critical to your success. Customers must be able to order, ask questions, solve problems, and find reasons to shop again. Like a physical store, online displays draw customers. You may not have windows to fill, that draw the eye of passing customers, but you need merchandise and design to bring customers through ads and to keep them interested in your site. This leads us to the next point.

Design


Should you design your website and your ads yourself using free or cheap DIY programs, or do you need a professional? The best websites always have professional help. No matter how good your DIY program is, at best, it can only give you a cookie-cutter website identical to thousands of others. This may feel like a good place to save for your marketing budget, but it’s one of the most important sales elements. Customers only see your product through your website. The design of the website itself will impact how they perceive your business. A creative, original website will leave as much of an impression as your product will.

The best web hosting company will keep your website up and running, no matter how popular your business becomes. Design engages customers, suggests additional purchases, and convinces visitors that you sell quality products. If these two elements are not in place, all of your marketing will be in vain. By using your website to your advantage, however, you can save enough for another round of marketing. Even the most expensive web hosting options are vastly cheaper than running even a small physical storefront. Remember, all of your marketing will tie back to your website, and that is where you need to most heavily invest.